The logo incorporated 3 shapes to look like a diamond. The two arcs that extended upwards represented the arms of the winner, raised after victory. The new Logo is clear, simple, and confident and shows leadership.
In August , the Trefoil was born, out of more than ideas. Inspired by the 3-Stripes, it is a geometric execution with a triple intersection, symbolizing the diversity of the adidas brand.
Today it plays the important role of representing the adidas Originals collection. In , adidas decided to introduce an integrated corporate design, choosing as the core element a new and yet familiar logo: the 3 bars. It was designed in by the then Creative Director Peter Moore, and initially used on the Equipment range of performance products. It is inspired by the 3-Stripes as they appear on footwear. The shape formed by the bars also represents a mountain, indicating the challenge to be faced and the goals to be achieved.
The trefoil logo was meant to showcase the diversity of the products while still incorporating the iconic three lines that the brand was quickly becoming known for. The three leaves represent the North America, Europe, and Asia- the three continents where Adidas shoes were sold. No longer was Adidas relegated to athletes. This particular logo helped the brand become integrated into pop culture, and worn by major bands such as The Doors, The Sex Pistols, Bob Marley and David Bowie, among others.
The stripes used before were shifted to a slight angle, representing how they looked on the shoes. The bold trio of stripes were arranged into a mountain-shaped icon that represents an obstacle to overcome. In , the stripes were contained in a circle, looking like an animal scratch or three paths going into the background. The stripes here take on a stylized look with the ends being smaller as they sweep in a light arch toward the right side.
At this point, the logo is still very flat and the font has remained the same for the logotype. This logo now represents the Adidas Style product lines. The wordmark logo of the company is a timeless callback to the simplicity of the three stripes that made the brand so easy to identify.
The logo is general enough to cover all areas of the brand while still maintaining the overall aesthetic of the company.
Since its creation, the Adidas logo has certainly gone through quite the transformation. Interesting enough, Adidas has been smart about retaining and recycling older versions of their logo creations. Leading SEO specialist at Logaster. Studies the emergence and growth of promising online brands.
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Design Your Brand Identity Enter company name. Create a logo. Best of all, Adidas has managed to tie a message to its logo. When people see Adidas apparel or see someone else wearing it, they immediately associate the apparel with quality and athleticism.
It is this association that keeps many customers coming back to Adidas time and time again. While great, quality logos are important for any company, they are vital for companies such as Adidas and Nike, which anchor their entire marketing strategy to their logo. Sign in. Log into your account. Forgot your password? Password recovery. Recover your password.
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