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K Jordan offers hard to find sizes as well as a unique credit plan that makes fashion affordable. Cache offers apparel and accessories for confident, passionate women. Cache's on-trend styles are glamorous and contemporary while the shopping experience offers an intimate boutique feel. Stores like Cache Cache is a high-priced women's clothing store — primarily featuring classic sportswear for ladies.
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An article from. Dive Brief. Published March 10, Daphne Howland Senior Reporter. Cache facebook. Filed Under: Financial News. Mario Tama via Getty Images. Company Announcements. View all Post a press release. Spanish retail giant Tendam selects Nedap iD Cloud for sustainable omnichannel fulfillment. Continuing to focus on younger customers interested in trendy, dressy day and evening wear, Cache in opened 16 new stores nationwide.
In the company's growth continued at the same pace, with the company opening another 16 stores, all of which were located in high-end malls. Replacing him was Andrew Saul, a board member who along with his family owned almost 75 percent of the company's common stock. The company purchased its stock from high fashion vendors from the United States, Western Europe, and Asia, choosing not to maintain its own warehouse, and thus kept overhead lower than it would have been had the company manufactured and stored its own inventory.
Much of Cache's success was due to its presentation: though located within huge malls, the company's stores were kept relatively small, square feet was the average space of any given store--and were designed as intimate boutiques with a carefully selected inventory, a definite contrast to the sprawling and, to some customers, overwhelming, layout of the larger department stores.
This mix of strategic planning in both location and store design proved to be quite successful for the company, and in Cache experienced record growth, opening 24 new stores in one year.
Because of the tough competition within the apparel industry, several of Cache's competitors were not faring well, thereby making it possible for a small but vibrant company like Cache to look at the possibility of growth through acquisition. In just such an opportunity became available for the company, as an exclusive, small apparel chain by the name of Lillie Rubin declared bankruptcy and began actively seeking a buyer.
Lillie Rubin's stores sold expensive, high-quality apparel and accessories specifically designed as "special occasion" ensembles and appealed directly to high-income women in their 40s and 50s. Lillie Rubin's inventory consisted primarily of sequined, formal evening gowns, tailored pantsuits, and jewelry that was crafted with well-made faux jewels.
The conception of the stores' layout was similar to that of Cache's, in that the Lillie Rubin stores presented to the customer a small, low-lighted, and intimate boutique located within a large mall. The Lillie Rubin chains differed from Cache, however, in two important ways: the former had both a higher priced inventory and fewer stores.
In an article by Thomas Ryan, writing in Women's Wear Daily, the CEO of Lillie Rubin blamed the company's failure on "'a major slowdown' in business over the past three years caused by the expansion of department stores and mass merchandisers into better-priced apparel; an overall decline in spending on apparel, and a shift away from dressier items as a result of casualization in the workplace. Lillie Rubin's declaration of bankruptcy was the business's second Chapter 11 filing in two years, making potential buyers wary of the unstable chain.
During the time in which Cache acquired Lillie Rubin, the latter had closed all of its remaining two dozen stores. Within months after Cache's purchase of the company, 12 of the Lillie Rubin stores were reopened.
Cache's marketers continued to focus the Lillie Rubin inventory on formal attire, in particular clothing that would be appealing to a more mature clientele, and at the same time attempted to revamp the chain's image into something slightly more stylish and a little less flashy.
According to this strategy, the Lillie Rubin stores were updated, making the clothes sophisticated and dressy yet also suitable, in some cases, for day wear--an important trend during the s.
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